If you are not familiar with the term SEO, then you must be doing your work wrong this whole time because SEO is the base of a strong article. An SEO is something that differentiates between the 1st and 2nd position on Google’s first page.
The articles with the perfect SEO tend to rank higher than those who fail to do SEO in their blog, website or article.
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If you don’t know what SEO is then SEO stands for Search Engine Optimization. This means optimizing your article to rank higher in search engine. There are two types of SEO
- On-Page SEO
- Of-Page SEO
Doing on-page SEO refers to optimizing you make directly to the web page which in return helps in higher ranking and of the page includes doing things for your web pages such as creating backlinks, social sharing and social bookmarking.
In this article, we are going to focus on the things that are needed to be done and also how you can do it for a perfect On-Page SEO.
The perfect way to do On-Page SEO
- Add your primary keyword in your page’s title:
You have to make sure your primary keyword is in your page’s title, if your keyword is not in the title then it will be difficult for others to understand what your article is about and no one will read it.
So it is important to add your keyword into your page title so that it looks good both in the eye of your visitors and to Google also.
- Make your URL short and keyword rich:
Your URL should be short and to the point. A longer URL with lots of dates and unwanted words makes the URL look bad. So remove dates and how to or other supporting words from the URL.
Also, make sure your URL explains what your page is about without reading the title. It will look attractive and help to get more clicks.
- Is there an H1 tag present on the page?
There are a total of 6 types of heading tags and all have a different purpose as H1 goes only for the main heading, H2 means subheading while h3 means minor heading.
You cannot use H2 in place of H1 and the order of heading should be in ascending order you cannot you H3 after H1 you have to add H2 then only you can use H3.
- Put your primary keyword in the H1 tag
Now that you know the importance of heading you have to make sure you add your primary keyword in your H1 tag.
It is one of the most important steps in On-Page SEO. If you don’t include then Google won’t be considered ranking your page higher.
- Is there any image on the page?
Have you added any image in your post? If not then you can’t keep your visitors engaged for a long time as no one likes to read a storybook with no images. So your page is just like a story for your visitors and adding attractive images keeps them engaged for a long time.
- Is your image optimized?
Have you added your image? Yes! And you think your work is done?
No, adding an image is not all you have to optimize your image. How?
First of all, make sure your image is less then 50kb if not then compress your image to fit the size.
If your image is higher than 50kb it will take time to load and make your web page slow. Also, save your image with the same name as your keyword and don’t forget to add.
After doing all of these your keyword is optimized for your article.
- Is the Keyword in at least 1 subheading?
Adding your keyword in your heading is not all, you have to add your keyword in at least 1 of your subheadings also. If there are multiple subheadings in your article then it would be better if you add your keyword in more than 1 of your subheadings for a better On-Page SEO.
- Is the primary keyword in the opening paragraph?
Your opening paragraph is what everyone read after the heading so if you write a different heading and write something else in your an opening paragraph that no one is going to read the whole article.
This is why it is necessary to include your primary keyword in your opening paragraph.
- Have you linked internally?
Internal links not only helps in increasing page views but also, decrease the bounce rate of your website.
Also, help your readers to read other similar articles after reading one of your articles. Interlinking also helps in keeping your old content fresh by showing them again and again in your different pages.
- Have you linked back to the category page/hub page?
If a visitor read one of your articles they are very much likely to read another article related to that so they will go to that category to see all the related articles.
So if you don’t link to the category page then they won’t be able to read similar articles thus they will leave your page immediately and this will increase your bounce rate.
- Is there a Meta Description present?
Meta description helps search engine and also the visitors know about your website. This is why it is necessary to add your keyword into your Meta description so that what your website is about and also the content is about.
- Should this content be ranking?
The first and last thing you should ask yourself is should your content be worth ranking?
Many a time we rank for a keyword which is searched by nobody. So it’s a waste to take time and do SEO in those kinds of articles. Do SEO on those contents only which is going to bring you a lot of traffic from the Google web page.
You might be thinking what if we do all these things and get no result then what? Then let me tell you my friend On-Page SEO is not immediate but definite. This will always help you in your long run.
All these steps will help you increase your On-Page SEO, your page ranking and also the PA (Page authority) which will also invite a lot of writer to guest post in your website.
So my friends take time and do On-Page SEO if there is something on this article you can learn is good things take time. So give your hard work some time it will definitely give you good results.